In the film, the Hunt for Halliday’s Easter Egg is a game within a game (the OASIS). To inherit his vast fortune, players must solve
mind-bending riddles and discover the 3 hidden keys that will lead them to the egg.

But the movie itself is a hunt for hundreds of pop-culture references, so we created THE HUNT to ignite excitement and spur engagement.  

The Hunt took users on an adventure across Facebook in a search of the film’s pop culture references. We authored 8 clues in the form of riddles. Once deciphered, the clues led users to 8 separate film Facebook pages, awaiting them was a reward in the form of a mash-up video of RPO and a cult classic film, cut together, that paid off with a unique contest entry code.

Users were rewarded for their efforts and so were we! The content was organically shared, purchase intent was increased, and the campaign transcended beyond the target demographic.

Gremlins

BEETLEJUICE

A NIGHTMARE ON ELM STREET

THE IRON GIANT

THE SHINING

BATMAN

EXCALIBUR

SUPERMAN